Now and then you can get a security warning about a website you are visiting. If you’re anything like me, you will think twice and sometimes decide against visiting that site. The warning plants that seed of doubt that there’s something wrong with the site or it’s ‘dodgy’ in some way.
From July 2018, if you don’t have something called an SSL certificate on your website, Google will start warning your visitors that your site is ‘unsecure’ and will force them into a ‘should I stay or should I go?’ decision.
We don’t need to tell you that this is not good and not what you need to drive traffic to your site and create a trustworthy, credible image.
SSL stands for Secure Sockets Layer (no, it doesn’t make any more sense when I use its full name does it?). Basically, it verifies the identity of a website and encrypts all information that is transmitted or used by the site. (For the layman, it gives you the little green padlock to the left of your website address in the address bar of the internet browser which symbolises safety and security.)
It is particularly beneficial for online shops and websites that deal with sensitive information and payments. Up to now, there was no real need for our regular brochure sites to have this additional security. With Google deciding to start highlighting who has SSL’s and who doesn’t, it is now essential for all websites.
The good news
The good news is the solution is simple, easy and relatively cheap (SSL’s do need to be renewed annually).
Your web designer/hosting company will be able to purchase an SSL certificate which will ensure your site is fully encrypted which will keep Google happy and prevent them from causing any unnecessary consumer worry.
You will also be ticking another GDPR box. SSL’s are not a direct requirement of GDPR itself. However, they do increase your security measures which in turn does fulfil the Privacy by Design aspect of GDPR which is a requirement. So in a roundabout way, it does help your GDPR compliance.
Also at some point around 2019, we are also expecting the e-Privacy regulations which will make SSL certificates a pre-requisite so when it does arrive you will be ahead of the game on this one.
Did you know?
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
To be honest, for £79.99 plus vat, it’s a no-brainer. Give us a call 0121 354 1010 or drop us an email and we can sort it out for you.