Imagine you’re starting a new business. Funds are tight. You can’t do everything at once, so you start questioning what you need and why. You set up an order of priority. Or, what you think are priorities.
Everyone knows a new business needs an online presence but how do you achieve this without spending a fortune. How can you have your cake and eat it?
New business startups often use social media platforms initially to launch their new business. They’re free, easy and effective. Social media is an incredible marketing tool for your business. So why should a website still be an initial priority for you?
- Believe us, your customers will expect a website. It gives your business credibility. It builds your reputation and connect with your customers and prospective customers.
- Your website gives you control. Social media is governed by the owners, not by you. This means your followers/likes are not officially ‘yours’, and you have to follow their rules.
- Your branding is seriously limited. The majority of the branding your prospective customers will see is that of the social media platform you are using. Creating brand awareness and association is one of the critical aspects of building a sustainable business, and your website remains one of the most potent ways of achieving this.
- Your marketing message can be compromised. Social media is all about the current posts. It is not easy to navigate and leaves customers with more questions than they have answers. Your website allows you to present your sales pitch in the way you want to; in the most persuasive form.
Social media is, without a doubt, a massive marketing asset; however, to maximise its potential you need a website to provide the anchor; to be the pivotal link in your promotion strategy.