Not as satisfied with your logo as you used to be? There could be many reasons for this.
Maybe your business has changed its focus and direction. Perhaps the leadership has changed recently. Maybe you created your logo in a bit of a hurry. Or maybe you’ve just had it for a long time. Whatever the reason, the good news is that updating your logo does not have to mean a complete overhaul. Logo refreshes are incredibly useful, and it doesn’t require a full re-launch because your company will still be easily recognisable as you!
Logo refreshes improve your logo. They take away the little things that might be niggling you or are looking out of date, and they emphasise the parts of your logo and brand that are impactful and powerful and add new elements to compliment. They also mean that your logo will be more effective on social media. (Your original logo might not have had to take this into account.)
You will be amazed how a few simple changes can modernise and breathe new life into your existing logo.
Typically, a logo refresh will include some/all of the following:
- A simplification
- Slight name changes, eg deleting ‘limited.’
- Possible change of font
- Variation of colour palette or emphasis on one of the current shades
- Removal of out of fashion design trends, eg shadows
- Adjustment of layout or proportion
As with a logo design or rebrand, we still spend time with you learning about your motives, your aspirations, your likes and your dislikes. From there we compile at least six new ideas for you. If there’s something you like, we develop that further. If you’re not quite sure we come up with some more concepts and keep going until you are entirely happy.
Depending on what you need we can roll out on to stationery design, vehicle graphics, signage etc. The beauty of a logo refresh is that these additional jobs can be done as and when because your new logo will not be a million miles away from your original.
If you’re toying with the idea of updating your logo we don’t think you will regret it, drop us a line or call us now.