Branding is another one of those terms that we all use but when someone asks you what it means it can be a little harder to pinpoint.
The market leaders are excellent examples of branding personified. So much so that their brand has even become a ‘verb’. Who doesn’t ‘google it’ or ‘hoover the hall’ or ‘skype’ with someone? Amazing eh? How an organisation’s branding can become part of our being!
Naturally, branding for most businesses will not reach this global level but does that make it less valuable or necessary or mean we should not be thinking big?
We don’t think so.
At Adventure, we will help you think about what image, feelings, values you want to project. If you need a logo, we will start there. If you already have a logo, we will look at how you use it to create the perception you are aiming for. This will include things like:
- Point of sale
- Vehicle graphics
- Promotional material
- Business cards
- Web design
- Social Media
The list is endless however we understand the budget may not be! That’s why we create a branding strategy that will prioritise and allow you to complete your branding journey as and when you are ready.