Postcards are another item of print marketing that you might not have thought about.
Postcards are on a similar page as email marketing.
They’re both low cost (a significant consideration for small businesses). They are both effective and both are not used to their full potential.
Postcards can be used to:
- Introduce new products/services
- Test the ground with new ideas
- Keep in contact with existing clients
- Generate new leads
- Increase your brand identity
- Drive traffic to your website
For small businesses, postcards can be crucial.
One of the main pitfalls of postcards is that they are not used enough. If you regularly use throughout the year, your new business spends, and your existing client spends, could significantly increase. They are also easily trackable which can make your marketing even more bespoke and powerful.
Postcards also work perfectly as gift vouchers. Our beauty and hair salon clients love them. They also look great as ‘large’ business cards selling your products and services helping you to stand out.
They are versatile and cost-effective. So whether you need an actual postcard, a marketing gimmick or a gift voucher they are a perfect choice.