What do you need on your website?

The question should be; 'What do your visitors need on your website?'

Your website’s primary purpose is to attract attention and help turn browsers into customers. Yes, the design plays a huge role, but there are other factors that you need to consider to ensure that your website does what you want.

Here are a few points for you to bear in mind and consider:

Help the visitor make a connection with you:

  • This means that your ‘about page’ should be informative and personal. You’re going to have to give something away!
  • Your business address, telephone number, and email address should be prominent and easy to find.
  • Always have a contact form. Visitors really seem to like them. It builds trust.

Show the visitor you are real and reliable:

  • Always display testimonials and examples of your work or products. Let someone else tell them how great you are!
  • Display your social media accounts. Again it adds great credibility.
  • Always ensure you have an SSL certificate so that your little padlock displays in the address bar. (All of our websites come with an SSL certificate, so this would be one less thing to think about!)

Take the visitor on a journey;

  • Too often a website will only tell the browser what you do. Instead, why not consider why the visitor is on your site. What is their problem? How does your service or problem resolve this issue for them?
  • Use call to actions (e.g., contact buttons) strategically. Explain how you can help? Why should they need your help? How have you helped other people? And then offer them a chance to get in touch. Make it flow.

Give the visitor as much information as possible:

  • It can be a controversial topic, but research does suggest that consumers like to know the price or cost of your service/product. So it can encourage the browser to contact if you can give some idea of the financial commitment.
  • If applicable to your industry including your menu or treatment price list or similar, is always advisable (an easy to edit website is also crucial for you too – think WordPress or similar)
  • You may not feel it is appropriate either, but incentives, e.g., special offers, discounts etc. should also be displayed if you do want to use them.

Planning your website

We know that thinking about your new website can be quite daunting.

Plan your website

As you can see, there are lots of things you can do to make a big difference to the success of your website. Why not give us a call to discuss even more.

Brochure Websites

Do you need to display your products and services on your website but not actually sell them? A brochure website enables you to showcase your business and share information with your audience.

Online
Shops

Do you want to give the visitor the opportunity to buy your product or service? An online shop, also known as an e-commerce website, will provide you with a catalogue, basket and payment facility.

Advanced Systems

Are you thinking of something a little more complex and individualised like a members area, a booking system or an internal portal? Our advanced programming systems can create this for you.

Take the time to explore our web section and please don’t hesitate to get in touch. We’re really happy to help with any advice or questions you have.

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