Your website’s primary purpose is to attract attention and help turn browsers into customers. Yes, the design plays a huge role, but there are other factors that you need to consider to ensure that your website does what you want.
Here are a few points for you to bear in mind and consider:
Help the visitor make a connection with you:
- This means that your ‘about page’ should be informative and personal. You’re going to have to give something away!
- Your business address, telephone number, and email address should be prominent and easy to find.
- Always have a contact form. Visitors really seem to like them. It builds trust.
Show the visitor you are real and reliable:
- Always display testimonials and examples of your work or products. Let someone else tell them how great you are!
- Display your social media accounts. Again it adds great credibility.
- Always ensure you have an SSL certificate so that your little padlock displays in the address bar. (All of our websites come with an SSL certificate, so this would be one less thing to think about!)
Take the visitor on a journey;
- Too often a website will only tell the browser what you do. Instead, why not consider why the visitor is on your site. What is their problem? How does your service or problem resolve this issue for them?
- Use call to actions (e.g., contact buttons) strategically. Explain how you can help? Why should they need your help? How have you helped other people? And then offer them a chance to get in touch. Make it flow.
Give the visitor as much information as possible:
- It can be a controversial topic, but research does suggest that consumers like to know the price or cost of your service/product. So it can encourage the browser to contact if you can give some idea of the financial commitment.
- If applicable to your industry including your menu or treatment price list or similar, is always advisable (an easy to edit website is also crucial for you too – think WordPress or similar)
- You may not feel it is appropriate either, but incentives, e.g., special offers, discounts etc. should also be displayed if you do want to use them.