It’s Summer! (Well, nearly!) Longer days, warmer weather, and more people spending time outside (hopefully!), which means it’s the perfect time to think about your outdoor marketing…
While your customers are soaking up the sunshine at barbecues, beach days, and park picnics… there’s one question to ask:
If your customers are outside, is your brand outside too?
If it isn’t, this is your sign to seriously consider how outdoor marketing can work for your business.
When done right, it’s one of the most powerful ways to:
- Grab attention
- Build instant brand recognition
- Drive footfall and enquiries
In fact, outdoor marketing can captivate up to 70% of potential customers when executed strategically.
So, if you’re ready to get your business seen this summer, here are six smart, season-ready outdoor marketing ideas to make it happen.
1. Start with a Strategy: What Do You Want to Achieve?
Before jumping into signs, flags, or vehicle wraps, take a moment to set your goals.
Are you looking to:
- Drive walk-ins?
- Promote a new product or event?
- Increase brand visibility?
- Get more website traffic?
Knowing your “why” helps you design outdoor marketing that actually works.
2. Know Your Audience (and Where They Are)
Outdoor marketing isn’t about shouting at everyone. It’s about reaching the right people in the right places.
Think about:
- Who are you trying to reach?
- Where do your customers hang out
- Their habits and interests
- What messages would catch their attention on the go
Understanding your target audience is crucial to crafting effective outdoor marketing. For example a new healthy smoothie business may want to position an A board outside a yoga studio. This strategic approach ensures your message reaches the right people.
3. Location Location Location!
Where you put your outdoor marketing is just as important as what’s on it.
Think:
- Pavement signs outside cafes, salons, or shops
- Banners on high-traffic roads or railings near events
- Flags at local pop-ups or outdoor festivals
- Vehicle wraps parked near schools, gyms, or business hubs
Pro Tip: If your audience doesn’t go there, your signage shouldn’t either.
4. A-Boards Are Back (And Better Than Ever)
Funny, bold, or clever — A-boards are a proven way to stop passers-by in their tracks.
Did you know Businesses using A-boards see up to a 30% increase in enquiries.
Try:
- Daily message swaps
- Clear calls to action
- Witty copy or local humour
Strong typography with colour contrast
5. Make Your Van Your Hardest Working Team Member - even when it's parked!
Your vehicle is out there anyway — so why not make it a moving billboard?
Did you know 98% of people notice vehicle wraps, especially when they’re parked at smart locations.
Whether you’re heading to a job, parked near an event, or just at the school run — your vehicle can:
- Boost brand awareness
- Make your business memorable
- Spark conversations (and Google searches)
Ever taken a snap of a van with services you needed? Exactly. So will your future customers.
6. Flyers Are Still Flying High
Don’t underestimate the power of a well-designed flyer.
Did you know 85% of people who receive a flyer either keep it or pass it along.
Perfect for:
- Door drops in your local area
- Handouts at summer events
- Pop-ups and trade fairs
Leaving in local community centres or coffee shop billboards
Outdoor Marketing Works Best When…
- It’s bold
- It’s in the right place
- It’s on-brand
- It includes a clear call-to-action
Done right, outdoor marketing doesn’t just get seen — it sticks.
Ready to Take Your Business Outside?
This summer, don’t blend into the background. Whether you need:
- Pavement signs that stop traffic
- Vehicle wraps that do the talking
- Banners & flags for local buzz
- Flyers that keep your brand in hand
We’re here to help you stand out — smartly, creatively, and cost-effectively.
DM us or drop us a line at hello@adventuregraphics.co.uk to find out more.
For more information about our design services, click here.
