Ah, summer—the perfect time for barbecues, beach trips, picnics in the park and all-around outdoor fun!
It’s also the perfect time to shine a spotlight on your business using effective outdoor marketing!
Did you know that when done right, outdoor marketing captivates a whopping 70% of potential customers?
With this in mind, here are six savvy tips to help you maximise your outdoor marketing, elevate your brand and boost your business this summer!
1. Setting Goals For Outdoor Success!
Before diving into your outdoor marketing ideas, it’s essential to set clear goals. Whether you’re aiming to build brand awareness, increase sales, or drive website traffic, being clear with what you want to achieve is key to creating effective outdoor marketing.
2. Know Your Audience For Outdoor Wins!
Understanding your target audience is crucial to crafting effective outdoor marketing. Who are you trying to reach ? This strategic approach ensures your message reaches the right people at the right moment.
3. Location Location Location!
When it comes to effective outdoor marketing, where you place your ads matters. High-traffic areas such as busy streets and highstreets are excellent choices but make sure your target audience naturally spends their time in that area (otherwise it doesn’t matter how many people see it!).
4. A-boards are your secret weapon!
Businesses using A-boards report up to a 30% increase in enquiries, making it a must have for your effective outdoor marketing this summer. To make a lasting impression with your A Boards, use vibrant colours, large fonts, and clearly state what your business offers with a compelling call to action.
5. Drive your business forward with Vehicle wraps
Turn your car, van, or truck into a mobile billboard that promotes your business wherever you go. Whether you’re driving around town or parked strategically, vehicle wraps can generate thousands of impressions per day. It’s like having a moving advertisement that works for you 24/7!
5. Fly High With Flyers!
Did you know that handing out flyers is like giving your brand a high-five with potential customers? This personal touch not only boosts your brand’s visibility but is also extremely effective. In fact, 85% of people who receive a flyer hold onto it or pass it along!
Are you ready to create some effective outdoor marketing?
With these six tips, you’re well-equipped to launch a winning outdoor marketing campaign this summer that will not only boost your brand but also your bottom line!
Need help getting started?
Contact us for expert advice and personalised, effective outdoor marketing solutions that will increase your business’s visibility this summer!
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