OK, what do summer and mobile-friendly websites have in common?
You might not connect the two, but in Summer people spend more time outside and therefore more time on their phones which is why you must have a mobile-friendly website.
As people spend less time at their desks and more time outside, whether lounging by the pool on holiday, enjoying a day in the park, or just having a lazy afternoon in the garden, they’re using their mobile phones to shop, research, and explore.
With this in mind, when was the last time you checked how your website looks on your phone?
If you can’t remember when it’s time to grab your phone and take a look at how your site rates as a mobile-friendly website.
Not sure it’s really that important? Here are some top reasons you should ensure you have a mobile-friendly website this summer:
1. Everyone’s on the Move and on a Mobile
Did you know that mobile devices account for over 50% of global website traffic? And during summer, this number tends to spike because people are constantly on the go. Whether they’re travelling or just spending more time outdoors, they’re less likely to be sitting in front of a computer. Instead, they’re using their phones to do everything from finding a local café or beer garden to shopping for new summer outfits. If you don’t have a mobile-friendly website, you’re missing out on a huge chunk of potential customers.
2. First Impressions Matter
Imagine a potential customer landing on your website only to find that it’s difficult to navigate, or they see tiny text and images that don’t load properly. You’ve just lost a customer….probably to a competitor! A mobile-friendly website ensures that your site looks great and works smoothly, no matter the device.
3. Boost Your SEO
Google loves mobile-friendly websites. This means if your site isn’t optimised for mobile, you could be missing out on valuable traffic. In fact, Google uses mobile-first indexing, which means a mobile-friendly website can help you rank higher in search results, making it easier for customers to find you.
4. Summer Advantage Equals Conversions
Summer is a great time for promotions and special events, and a mobile-friendly website can help you reach more customers. When your website is easy to navigate on a mobile phone, it’s easier for customers to make purchases, contact you or sign up for your services. A seamless mobile experience encourages visitors to take action. That means more inquiries, sales and more happy customers!
5. Stay Ahead of the Competition
Let’s face it: if your competitors have mobile-friendly websites and you don’t, you’re at a disadvantage. Potential customers form an impression of your site in just 50 milliseconds, so if your site doesn’t work well on their phones, they’ll quickly leave and head straight to a competitor whose site is easy to use. By making your website mobile-friendly, you stay competitive and keep those customers coming back.
So, How Do You Get Started?
Don’t let your website get left behind this summer. Ensure it’s mobile-friendly and ready to meet your customers where they are. Making a mobile-friendly website doesn’t have to be a daunting task. Start with these simple steps:
- Responsive Design: Ensure your website’s design adjusts to fit any screen size.
- Fast Load Times: Optimise images and reduce file sizes to improve loading speed.
- Easy Navigation: Make menus simple and buttons easy to click.
- Readable Text: Ensure text is large enough to read without zooming in.
- Test, Test, Test: Regularly check your site on different devices to make sure it works perfectly.
If you’re feeling overwhelmed, don’t worry! That’s where we come in!
At Adventure Graphics, we specialise in creating beautiful, mobile-friendly websites that help small businesses thrive.
