Have you been thinking about Christmas Marketing Ideas but not sure where to start?
We’ve tried to give a helping hand. Here’s 15 Christmas Marketing Ideas so hopefully there’s something!
Our advice is to pick one or two Christmas Marketing Ideas so you can concentrate on them. Each year yu can add a new one so you will build up a bank of Chritsmas Marketing Ideas!
Decorate, Decorate, Decorate!
Physically decorate your shop or premises if you have one and use virtual decorations for your branding, website, advertising, marketing and social media posts.
Offer Festive Discounts
This can be for new customers or can be a perfect way to reconnect with your existing customers and show your appreciation is a great Christmas marketing idea.
Collaborate With a Charity
It can be personally rewarding to support local or national initiatives and reach a wider audience at the same time. Food banks, shoe box and toy appeals are examples of areas you could help.
Organise a Christmas Giveaway
Gain more social followers or email leads by giving away something and creating a buzz. You can find our how to run a giveaway in our knowledge hub.
Send Christmas Wishes
You can do this with physical cards or postcards or you send virtual christmas cards. Some of our clients get us to design animations that they send to their clients.
A Christmas Themed Social Campaign
This doesn’t have to be directly ‘selling’ something, The purpose is to drive engagement and let your audience get to know you a bit more. Things like Elf on the Shelf or advent calendars could work well.
Festive Email Blitz
Send out Christmas-themed emails with special offers or gift guides to engage your customers. Make sure you have the right to contact them though.
12 Days of Deals
Run a daily promotion or discount leading up to Christmas to drive sales and excitement. This is a great way to drive engagement.
Gift Voucher Push
If this applicable to your buiness, Christmas is onviosuly the perfect time to promote your gift vouchers, especially the closer we get, as there are lots of last-minute shoppers!
Christmas-Themed Freebie
Could you offer a small festive gift with every purchase or service to spread some Christmas cheer and leave a lasting impression (and if you can incentivise them returning to you, that wouold be the icing on the cake).
Festive Flash Sales
This could be linked to somethihng like the 12-day deal or it could be isolated, individual reductions that target particular audiences or products.
Personalised Christmas Videos
An alternative to sending Christmas cards is sending a short personalised videos. We all how many emails we all receive so this a great Christmas marketing idea to staad out and only costs your time.
Holiday How-To Videos
Create tutorials or guides featuring your products, like gift wrapping or festive recipes.
Christmas Jumper Day
This is a brilliant way to connect with other businesses and your audience as they see the people behind the brand. Visit Save the Children to get Christmas jumper ready (don’t forget to use the hashtag too)
Early Bird/New Year Offers
You can reward early shoppers with special discounts before the Christmas rush starts or you can offer incentives for the new year to carry those sales over! It’s what suits your business the best.
