People often assume that lead magnets are ‘old hat’ but, actually, they are an underrated marketing tool and in quieter seasons, they can be invaluable.
Summer can be one of those strange seasons for business, can’t it? Custom is quieter, clients are on holiday, staff are on holiday, and the pace can feel a little slower, but do you know what people are often doing? They are often thinking about things, researching and contemplating, which is why your marketing definitely shouldn’t be taking a break!
And that’s where a lead magnet comes in.
Whether you’re launching something later in the year or just want to keep your business visible and valuable while things simmer down, a lead magnet could be your summer superpower. Here’s why.
What is a lead magnet, anyway?
If you’re new to the term, a lead magnet is simply a free resource you offer in exchange for someone’s email address (or contact info).
Think: a checklist, a downloadable guide, a mini course, a quiz, a how-to video, or a discount code.
It’s something useful, relevant, and quick to consume that helps your ideal customer solve a small (but annoying) problem.
And once they’ve downloaded it? You’ve opened the door to start building a relationship — you can start talking to them via email, newsletters and blogs – all without the awkward sales pitch.
Why summer is actually the perfect time to launch one
Summer is often slower, but that can actually be a good thing when it comes to lead generation and creating a lead magnet and here’s why:
1. People have more scrolling time
With holidays, airport lounges, and sunbed downtime (or just home with the kids), people are often spending more time casually browsing and less time in full-on work mode. That makes them more open to discovering something helpful without pressure.
2. It keeps your brand warm
If you’re not actively launching or selling right now, a lead magnet gives you a reason to stay visible without shouting “buy now!”
You’re giving before you’re asking and adding value. And that builds trust.
3. You’re planting seeds for Q4
The contacts you collect and nurture now might not be ready to buy this second, but they’ll remember you when autumn rolls around and things get serious again.
Future-you will thank you for setting up that lead magnet over the summer.
So, Next Question – What makes a good lead magnet?
A strong lead magnet should be:
- Quick to digest – something they can read or complete in under 10 minutes
- Tied to a real pain point – solve one small problem, really well
- Aligned with your services – if someone downloads it, they should naturally be a fit for what you offer next
- Easy to access – don’t overcomplicate it. A simple PDF works just fine!
Need ideas? Start here…
Think of a question your audience always asks or a small, valuable insight you can offer for free. That’s your lead magnet idea waiting to happen.
Maybe it’s:
- A tip sheet that answers a common FAQ
- A checklist to help them take action on something they often feel stuck with
- A mini resource that adds value
- A short guide that helps them understand something
- Or just a discount code
It doesn’t need to be huge in fact, lead magnets are best kept simple. The goal is to create something so useful that your ideal client would happily exchange their email for it. And once they’re in your world? You can start conversations via emails, newsletters and blogs – all the things that build trust and keeps you top of mind.
Final thought
If things are feeling a little quiet, a well-crafted lead magnet can work in the background while you enjoy the sunshine, growing your list, warming up leads, and getting your business in front of the right people.
The best part? You only have to create it once, and it can keep delivering value long after summer ends.
And guess what? In the spirit of lead magnets, we have created our own lead magnet for you on, yes, you’ve guessed it, LEAD MAGNETS!
It contains everything you need to know and more (plus, there’s a little special offer in there for you, too!) Simply click here to go back to our home page and sign up on the pop-up that will appear (as if by magic!) and we’ll get it sent over to you!
Are you already convinced and ready to create yours?
If the idea of writing, designing and setting up a lead magnet feels like a lot, we have some good news: that’s exactly where we come in:
- We can help you figure out the right idea for your audience
- We’ll write it and design it so it looks gorgeous and sounds like you
- We’ll even help you get it live on your site and connected to your email funnel
Just send us an email— and we’ll help you get it out there in no time.
Here’s to a summer full of leads, even if your feet are in the sand.
— The Adventure Team
