We all kind of understand (whether we like it or not!) that social media is essential to our business and something we just have to do.
We can also get very disheartened when our posts, which take a lot of time and energy, just don’t get much interaction but there are things you can do, for free, that can make a difference.
Here are 5 FREE ways to use social media to promote your business:
1. Interact yourself – You know how much a genuine comment or a like means to you, but how often do you do the same for other accounts? Carve out time to start interacting with accounts on Instagram and building relationships. A by-product of this is that you naturally promote your business at the same time.
2. Tag people – This will not able help with number 1, but it will also massively affect the reach of your posts. Collaborating with others means that you get in front of their audiences too.
3. Use hashtags – People do search for hashtags so it’s important to use them. Just make sure you use a blend of popular hashtags and longer, more unique ones.
4. Run an incentive – This isn’t necessarily free, but you can decide the cost of your giveaway to suit you. This is a brilliant way to encourage your followers to share your account and reach even more people.
5. Create valuable content – The ultimate aim of social posting is to capture people’s attention and build trust with your audience should they need you in the future. Sharing your expertise in helpful, educating posts will increase interactions and promote your business.
We know they are simple tips, but they are tips not many of us do and they are highly effective ways to use social media to promote your business.
Which ones are you going to try?
If you need any help with keeping your brand consistent on social media and saving some time, we offer social media templates that might be useful. Just give us a call.
