Creating Logos with AI: Why You Still Need a Professional Touch
Yes, the answer is you can, and we understand that when you start a new business, money is tight, so creating a logo with AI or someone like Canva can be appealing.
There are just a few things that you need to be aware of when you use AI to create your logo:
While AI-generated logos may be precisely what you wanted, a logo isn’t just about ‘looks’. They need to have certain features to make them functional and unique.
AI tools rely on templates and algorithms, meaning they might not fully capture the essence or personality of your brand or give this ‘essence’ to everyone else who asks at the same time, so you might not end up with a logo as individual as you thought!
If you can’t stretch to new branding from a professional designer, the next best thing would be taking your AI idea to a professional designer and letting them do what they do best – adding those final touches. As they are not starting from scratch, it shouldn’t be as much as a full logo design (well, ours wouldn’t be!).
Plus, the files generated by AI may not be optimised for all use cases, such as print or high-resolution needs. This means that your logo will get very pixelated and not print or look the best.
After using AI to generate a rough logo, it’s a good idea to work with a designer who can refine the concept. They’ll ensure the logo is original, tailored to your brand’s identity, and fully scalable for any application. A professional will also provide you with the necessary file formats, ensuring your logo looks perfect everywhere—whether on a business card or a billboard.
In short, AI tools can give you a good starting point, but for a polished, brand-appropriate logo, you’ll want the expertise of a designer to bring it to life.
