In the age of digital everything, you might think does printed marketing still work?
But guess what? It’s far from outdated! Leaflets, flyers, and brochures still pack a powerful punch, and for businesses, print marketing remains a key way to grab attention and drive engagement.
Here’s why printed marketing still works today:
1. It’s tangible & memorable
We live in a world flooded with digital ads, emails, and social posts. Scrolling through your phone is fast, but printed marketing is something people can hold in their hands—and that makes it *memorable*. Studies show that physical materials create a deeper connection with your audience, making them more likely to remember your brand. According to Royal Mail, 87% of people remember receiving direct mail, compared to just 44% for email.
2. There is less competition in the mailbox
While inboxes overflow with digital ads, mailboxes are relatively quiet these days. That means your leaflet or flyer has a better chance of standing out. In fact, according to a 2020 report from MarketReach, 70% of UK consumers say direct mail makes them feel more valued and trusted by brands. When done right, print marketing has fewer distractions and more impact.
3. It’s great for local businesses
For local businesses, print marketing is a no-brainer. Leaflets and flyers allow you to directly target the people who are most likely to become customers—your neighbours! Pop a flyer through their letterbox, and suddenly you’re top of mind when they need your service. A recent DMA report found that door drops reach 92% of the UK population, making it one of the most effective tools for local awareness.
4. It actually complements Digital Marketing
Print and digital don’t have to be rivals—in fact, they work brilliantly together! Pairing a flyer with a QR code that links to your website, or using printed brochures to drive traffic to your social media, can create a seamless experience for your audience. Royal Mail’s research shows that using mail alongside digital campaigns can increase ROI by up to 12%.
5. They have so much more longevity.
A social media post is often here today, and gone tomorrow, but printed materials have staying power. A well-designed flyer, brochure, or leaflet can sit on someone’s coffee table or desk for weeks, even months. It’s a constant reminder of your brand that sticks around long after the digital noise has passed. According to the DMA, 45% of people keep promotional mail in their home for more than a month.
6. They can be targeted & personal
Print marketing gives you the chance to create a highly targeted campaign. Whether you’re doing a local leaflet drop or mailing high-quality brochures to specific customers, it allows you to focus your efforts on the right people. Plus, printed materials can feel more personal—tailored to the individual and their needs, creating a stronger connection.
7. They build trust & credibility
In a world where online scams are all too common, print marketing can actually help build trust. Consumers tend to view printed materials as more credible and reliable. In fact, according to Royal Mail MarketReach, 60% of people say they trust mail more than email when it comes to receiving information from businesses. A well-designed, high-quality leaflet shows you’re serious about your business.
8. They are actually really cost-effective
You might be surprised, but print marketing is still a cost-effective way to reach your audience. Whether you’re ordering 100 or 10,000 flyers, the per-unit cost of printing is affordable, especially when you consider the long-term brand recognition and potential sales it can generate.
The Bottom Line
While digital marketing dominates the conversation, printed marketing still works! With the right approach, printed materials can complement your digital efforts, create lasting impressions, and drive real results. So, don’t put print in the past—embrace it as a crucial part of your marketing strategy!
Need help designing eye-catching leaflets, flyers, or brochures so that printed marketing still works for you?
At Adventure, we create bespoke print designs that make your brand unforgettable. Let’s talk!
