Is giving your logo a seasonal twist a ‘faff’ and waste of time, or it is a powerful, simple way to give you more brand exposure?
Here are our reasons why we think it is a great idea to give your logo a seasonal twist:
1. A fresh look can have a big impact : A seasonal update keeps things fresh and fun. It shows you’re in touch with the times and proactive, which automatically says a lot about how you approach your service. If you care enough to create a seasonal logo, you are on the ball and have attention to detail, which means a lot to customers.
2. A seasonal logo will connect with customers: People love celebrating seasons and holidays. Giving your logo a seasonal twist helps you connect with your audience emotionally.
3. A new look will boost engagement: People like something different. It can lead to more likes, shares, and comments on social media.
4. It will make you stand out: In a sea of sameness, as we scroll through our phones, a fun seasonal logo makes you pop. It’s a simple way to catch the eye of potential customers.
5. It will impress people!: Going the extra mile and showing your creative side is a great way to showcase your brand’s creative side and reiterate your attention to detail and proactive approach. This builds trust and rapport, which is essential in the sales journey.
6. It can create anticipation: Customers will start looking forward to your seasonal updates. It’s like an exciting surprise every few months! One of our lovely clients, Frankie Doodle, has made their Christmas Brand a part of so many of our traditions, and we all look forward to its arrival!
7. You can reach a wider audience: Different seasons and holidays allow you to celebrate various cultures and traditions, showing your brand’s inclusive spirit.
8. People expect it!: Okay, this is for when you give your logo a seasonal twist to your marketing and branding. Once you start, a seasonal twist can breathe new life into past promotions, and you can repurpose old content with a fresh look, so you don’t have to reinvest every year (people are creatures of habit, so don’t worry about reusing the same seasonal branding year after year).
Have we convinced you that giving your logo a seasonal twist is worth the effort?
We’re excited to see what you will do! And, of course, we are here to help if you want us to!
