Ok, so you are starting a new business and have a beautiful new brand, or you are an established company which has just gone through a brilliant rebrand, but how do you make sure you make the most of your new brand?
There are lots of reasons why a polished, professional brand is so important, but if you don’t make the most of your new brand you will be missing out on most of the benefits. You have to market it, promote it and share it.
Here are our top tips to make the most of your new brand:
- Update Your Digital Channels
Don’t forget about your social channels, including LinkedIn. Ensure your new logo, colours, and fonts are consistent across all platforms—website, social media, email signatures, and more. Consistency builds recognition, and to make the most of your new brand it needs to be recognisable. The right fitting profile pic and cover image says a lot about a business. - Align Your Customer Journey
Make sure your new brand is present in every aspect of your customer journey. From email signatures, to quotes and invoices, your website, marketing information and, as we’ve said, on social media. To make the most of your new brand, it should be featured in every customer touchpoint. Make sure their experience matches your new brand identity visually and in action, too! - Create Content About Your New BrandYour new brand is not just new for a day. If you are going to make the most of your new brand, it needs to be ‘new’ for a very long time. Share your new brand not once, but lots of times, and from different angles. Tell your story. Why did you want a rebrand, or what was important to you about your new brand? People do actually want to know, and people do buy people!
- Use Social Media & Link To Website
Whether you like it or loathe it, there is no doubt that social media is an essential marketing tool for businesses today. Post regularly, but make it realistic. If once a week is doable, go for that. Stick to it and, most importantly, drive them to your website. Give them a reason to visit and then make sure your new brand is presented in the right way on your website so it builds cohesion, recognition, trust and converts visits to potential sales. - Get the Right Assets in Place
The thing is with a new brand, you don’t have to do everything at once, but if you do want to make the most of your new brand, you do need to eventually, otherwise it will always look inconsistent, confusing and unprofessional. We don’t all have an endless budget, so prioritise; what do people see the most when it comes to your brand? If it’s your vehicles start with those; if it’s your adverts, start with those. Think strategically and build from there.
There is a lot to think about, but don’t get overwhelmed. Break it down into chunks and get in touch if you would like our support. We can create graphics and designs so much quicker than you can, and then you can concentrate on building your brand through your service and product.
Most of al,l enjoy your new brand. Your passion will shine through!
