You might often hear the phrase Website navigation, but what is website navigation?
Website navigation refers to the system that allows users to move through a website, accessing different pages and content.
It includes elements like menus, links, and buttons that guide users to the information they need. Good navigation is clear, intuitive, and consistent, helping visitors find what they’re looking for quickly and easily.
Good website navigation is key to enhancing user experience, ensuring visitors can easily find the content they need without frustration and reducing the risk of your visitor leaving your website quickly (also known as your ‘bounce rate’).
Typically, website navigation includes elements like a top navigation bar, side menus, footer links, and search bars. These elements guide users through the site’s structure, whether categories, product pages, or blog posts organise it. Clear, intuitive navigation is crucial for usability, keeping visitors engaged, and encouraging them to explore more content.
Website navigation is also important for Google. If your site’s structure, and therefore your website navigation, is all over the place, Google won’t understand what you do properly, so it will show you other websites that make sense instead.
In short, website navigation is about making the browsing experience simple, intuitive, and enjoyable – for real people and search engines. Without it, users might get lost or frustrated and leave the site altogether!
