The summer hols are here, and if it’s a quieter time for you, it’s the perfect opportunity to give your Hero Section Website Copy the TLC it deserves.
First of all, what do we mean by ‘Hero Section’?
Your Hero Section is the section of your website displayed above the fold of a website and the fold of your website is simply the part of your website that you see before you start scrolling down.
While we know that quality images and design draw people in, we also know that it’s persuasive copy that seals the deal. Crafting website copy that truly engages and converts is both an art and a science, and we know it’s no easy task! Getting it right as soon as your visitor lands on your website is why your Hero Section Website Copy is so critical.
Check out these essential Hero Section Website Copy Tips to get you started and use your quieter time to have a positive impact on your business and….
Captivate Your Audience in 5 Seconds
First impressions matter, especially online. You’ve got just about 5 seconds to grab a visitor’s attention. If your website doesn’t immediately show who you are and what you do, you risk losing potential customers. Here’s how to make those 5 seconds count:
Your homepage’s hero section is the first thing visitors see, and it sets the stage.
Hero Section Website Copy is your golden opportunity to grab their attention with customer-focused content that grabs attention from the get-go. Think of it as your digital handshake – strong, confident, and engaging. But how do you do that? Don’t worry, we’re going to tell you!
Here’s How To Write Hero Section Website Copy:
Use A Compelling Headline:
Your headline is the first thing people will read. Make it powerful and clear. Answer the question of who you are in a way that resonates with your audience. (TOP TIP: Don’t waste this space with ‘Welcome to…’!)
Write A Clear Subheadline
Follow up with a subheadline that explains what you offer. This should be concise and directly address how your product or service can solve your visitor’s problems or improve their life.
Cover Key Questions:
- As much as you can, ensure your hero section website copy answers these essential questions:
- Who are you?
- What do you offer?
- Who benefits from your offerings?
- How can you solve their needs?
Employ Engaging Visuals:
Pair your text with high-quality visuals that resonate with your target audience and a design that reflects your brand and who you are. At the other end of the scale, if your website design is ropey your perfect hero section website copy won’t cut it either. You do need both!
By addressing these points right away, you make it easy for visitors to understand why they should stick around and explore more.
But, there’s one more crucial thing your Hero Section Website Copy needs:
A Compelling Call-to-Action (CTA)
A great hero section doesn’t just inform – it directs. Think about where you want your visitor to go next. Whether it’s learning more about your services, signing up for a newsletter, or making a purchase, your CTA should be clear and compelling. Use action-oriented language that encourages them to take the next step. For example, instead of “Learn More,” try “Discover How We Can Help You.”.
So now we want you to head to your website and look at your Hero Section. Can you tick all of the above?
If you haven’t, why not have a go at correcting them?
If you are just not feeling confident, that’s okay. Most of us don’t . Just contact us today and we can give you some advice. It’s honestly no problem. Drop us an email today.and we will get back to you ASAP.
Just by altering your Hero Section Website Copy you can have a BIG impact on your conversions and leads. Go and have a look. It will be time so well spent!
For more information about our copywriting services click here.
