We always find that there is one, often-overlooked, but incredibly effective marketing tactic that businesses don’t always make the most of. What is this unsung hero we hear you ask? It’s actually Vehicle wraps!
Were you expecting that?
It’s true, Vehicle Wraps are a fantastic way to capture potential customers’ attention and boost enquiries and have so many benefits.
If you are still not convinced it’s worth the cost or the hassle here’s why they are a game changer for small businesses:
Unmatched Visibility - Vehicles are seen up to 3000 times during one day
Imagine your business being noticed thousands of times daily just by driving around town. That’s the kind of exposure vehicle wraps can offer. Your company vehicle becomes a moving billboard, promoting your brand wherever your vehicle goes.
Broad Reach - 91% of vehicle users notice advertising on trucks, 35% actually study these advertisements closely
This impressive stat shows how your brand can turn everyday commuters into a captive audience! There is no doubt that advertising on vehicles is highly engaging and Van Graphics are absolutely no different. Whether your vehicle is driving around town, parked up or on the motorway – it’s advertising to everyone who sees it.
High Recall Rates - 97% of people remember seeing a vehicle wrap advertisement
How many times have you spotted a van or lorry, took a photo and checked the business out on the internet or told someone about it? Its probably no surprise that 97% of people remember seeing a vehicle graphics. Well-designed vehicle wraps ensure that your business remains seen and working for you.
Cost-Effective - The average lifespan for vehicle wraps is five to seven years
Unlike other forms of advertising that require ongoing costs, vehicle wraps offer a one-time investment with long-term benefits. It is literally the gift that keeps on giving! With a lifespan of up to seven years, the cost per impression is around 4p per sighting. Pretty reasonable, hey?
Local Targeting - 29% of people said vehicle wrap ads influenced them to try a new product or service.
If your business relies on local customers, vehicle wraps are perfect. As your vehicle travels around town, it reinforces your presence in the local community, making it easier for locals to recognise and trust your brand (it also really helps you acheive the ‘Rule of 7′!).
Are You Ready To Drive Your Business Forward With Vehicle Wraps?
If your business uses any kind of vehicle, whether it’s vans, cars, or SUVs – investing in vehicle wraps could transform your marketing. It’s not just about advertising; it’s about maximising visibility, increasing brand recognition, and generating new leads effortlessly.
At Adventure Graphics, we can create impactful vehicle wraps and other branding services that elevate your business’s visibility. Simply get in touch – we’d love to help you get your brand on the road to success!
