Google Reviews make a big difference.
Did you know that it is reported that 82% of consumers say that the content of reviews, like Google Reviews, have convinced them to make a purchase?
We all know the drill. Looking for a provider and you can’t help but look over to the right to see how many reviews they have, and then take a look.
Google Reviews are so powerful, that 79% of shoppers say they trust reviews as much as personal recommendation (Source: Oberlo). Pretty awesome, eh? Yet reviews are often the one thing you neglect. We can be guilty of it ourselves. Yet they are one of the easiest, arguably most influential piece of FREE marketing you can take advantage of. So how we put that right? Make a pledge today. ‘Today I will get Google Reviews!”
Here’s a few ideas to help you:
Ask your customers
Sorry, we’re not trying to ‘state the obvious’ but it’s actually, often, as easy as this. “Please will you leave us a Google review?” and hey presto, they do! How many times have you asked directly?
Give them a prompt
Ok, point taken it won’t always be that easy so what else can you do? If you sell products, leave a little reminder in their order/purchase or send emailers or direct mail. That reminder can work wonders.
Add an incentive
This might not be appropriate for every business, but adding a bit of motivation can help turn the intention into an action. Discounts, offers, freebie or entry to a competition can be very effective.
Make it easy
We all like it when our life is made simpler. When you’re asking your clients, give them the direct link to your Google Reviews. Use something like ‘bitly‘ to make it even simpler so they can go striaght to your review section.
Use your website
Not only do you want to make sure you use your glowing reviews on your website, you can also add Google review call-to-action on your site if you think it will be beneficial and your customers would use it.
Leave reviews yourself
No, no, we’re not suggesting you leave yourself lots of reviews (that is VERY bad btw!) but when was the last time you left a Google review? The more you get in the habit, it will remind other people to leave you one too!
Value your reviews
Sometimes we are so busy looking for the bird in the tree, we forget the one in our hand. Always reply to the reviews you have, and respond as promptly as possible. This can say as much as the review itself!