Branding & Packaging Design for Retail Business, Sutton Coldfield
Exciting new product with big ambitions, in a big market.
Juicy Blast
Retail
What they wanted
The Juicy Blast owners approached us with a concept and asked us to create a brand for their new range of fruit-scented car air fresheners.
Knowing that they wanted to compete on Amazon with the likes of Magic Trees and other established freshener brands, we had to create a brand that stood side by side with these names, but also, most importantly, stood out among them.
The brief was bold, modern and classic. Scalability was also a large consideration as the business wanted to expand its range and direction quite quickly, so the final brand needed to be flexible and durable.
What we did
The owners wanted to appeal to both the younger and older demographics, so we initially looked into trends on TikTok (and our youngest designer, Caitlin, took charge of this!). We also researched the competition, looking for common themes and industry standards, and identified the space and opportunity to differentiate ourselves and stand out.
It was clear very early on how important the font would be, so we tried a variety of styles and layouts, and we gave our client several different options. The icons needed to be fun, eye-catching, and recognisable, and these were designed by our team, adding small, subtle features to bring them to life.
In summary...
Branding
Logo Design
Packaging Design
Branding
Logo Design
Packaging Design
What They said
What you’ve helped us achieve so far has been amazing, thank you so much!
Steven Rhodes
Juicy Blast
The final outcome
Once the logos were finalised, we were able to work on the packaging, where we balanced the design with the legal/safety requirements.
We were fortunate enough to receive free samples of the final product, and we were delighted with its final look and feel. As Juicy Blast is currently trending as number 2 on Amazon for car air fresheners, we’d say the results speak for themselves, and we can’t wait for the Juicy Blast family to grow and start designing new products!
PS We can also confirm that the air-fresheners are as good as they look and are long-lasting and smell divine. If you’d like to try one, take a look here.
