Why Your Small Business Needs a Website: Relying Solely on Social Media Isn’t Enough
We hear it all the time: “I don’t need a website—I have social media!”
Maybe you’ve even said it yourself. After all, you’ve got a good following on your Social channels, and you’re connecting with your customers. What more could you need, right?
Well, let us tell you why relying solely on social media might not be the best long-term strategy for your small business. Grab a cup of coffee, and let’s chat about why a website is still essential..
Social Media Is Great, But It’s Not Everything
Social media is fantastic for engaging with your audience, building brand awareness, and promoting your products or services. It’s quick, it’s free (for the most part), and it’s where people are spending a lot of their time.
But here’s the thing: Did you know social media only shows your posts to less than 10% of your audience?
Even if someone finds you on social media, are they going to book a call with you just from browsing your grid and not being able to find out more about your business or what you offer?
Probably not!
A website is a place where you can showcase your services, products, testimonials, blogs and most importantly somewhere you can be found on search engines without having to post everyday.
A Website Is Your Shop Window
Think of a website as your business’s shop window.
You can customise it to reflect your brand, add as much content as you want, and create a seamless user experience for your customers. Plus, a website makes your business look more professional and credible.
When people search for your business online, having a website tells them you’re legit.
Did you know 84% of consumers consider a website essential for a business’s credibility?
Not to mention that conversions are usually higher on a website than on social media due to better lead generation – the lifeblood of any business.
Social Media Supports Your Website, Not the Other Way Around
Social media is like the appetiser, and your website is the main course.
Sure, social media gets people’s attention, but your website is where you can really dive into what your business is all about.
It’s where you can showcase your products, share customer testimonials, and offer valuable resources through a blog or FAQs. It’s also where you can collect customer information through contact forms and email sign-ups, building a valuable database to help your marketing and grow your business.
SEO: The Secret Sauce
Let’s talk about Search Engine Optimisation (SEO).
A well-optimised website can help you show up in Google searches, which means more people can find you when they’re looking for what you offer.
Social media posts don’t have the same impact on SEO. If you want to grow your business and attract new customers, having a website that’s optimised for search engines is key.
It’s Not As Expensive As You Think
Some small business owners avoid creating a website because they think it’s too expensive or complicated.
But guess what? It’s not. There are plenty of affordable options, You don’t need a massive budget to get a professional-looking website that does the job.
In Fact did you know we create 2-page websites for small businesses with a budget!
Whether you’re just starting out or need a simple yet effective digital footprint, our 2-page websites are the perfect solution for your business and budget
Click here to find out more
Let’s Get Real
If you’re running a small business, you want to be taken seriously. Having a website is one of the best ways to do that. It shows you’re committed to your business and that you’re here to stay. Plus, it’s a great way to differentiate yourself from competitors who might still be relying solely on social media.
So, What’s the Verdict?
Social media is great, but it shouldn’t be your only online presence. A website gives you control, credibility, and a way to build a solid online foundation for your business.
If you’ve been on the fence about creating a website, now’s the time to take the leap.
Are you ready to give your brilliant new website a website?
Email us today and let’s have a chat about how we can help you build a website that reflects your brand and supports your business goals without breaking the bank
