When we moved into Station House, we went for a more drastic re-brand.
After much deliberation, we wanted to update our brand to really reflect the business we had become and bring in some of the key aspects that make Adventure what it is.
Over the past 15 years, we have updated our brand several times. Not many of you will remember it, but the original flag and explorer logo now looks leagues away from our current brand identity. However, we didn’t just jump from one to the other. Just like the big companies like Nike, Ford, McDonald’s, our brand has evolved whilst still retaining the essence of Adventure.
That’s the beauty of refreshing your brand regularly, you still keep in touch with your roots as well as keep moving forward and developing.
The historic mountain and lure of our client’s new adventures are still reflected in the steep sides of our ‘A’ icon. The same steep sides also pay homage to our creative flair and design focus as it forms the shape of a pencil tip which was something we really wanted to achieve as we felt it was missing from our previous logos. And lastly, our current brand, in a happy coincidence, represents the striking pitch of the roof of our current offices!
By refreshing your brand regularly you are just matching the constant, subtle changes of everyday life that keep us all engaged and stimulated.
After all, trends change.
The way we live changes. What we buy. How we shop. Where we go. What we like. How we look.
Nothing is static.
These changes though, they take time and don’t happen overnight.
This is the same for our businesses. Our branding also needs to evolve over time to keep it fresh and current and to expand our identity and presence.
With the move to our new office we were ready for a bolder change this time but as you can see a logo change does not need to be as drastic.
A re-brand is always exciting but a mini re-vamp can be just as poignant and beneficial and take you on your own brand journey.
After all, we still want our customers to recognise us. Come to us. Use us and we don’t always want the financial burden & stress of changing everything from signage to letterheads.
Possibly time for a change? What could your new logo say about you?