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How to Build your Brand in 5 Easy Steps

how to build your brand

How can you build your brand and connect with your audience?

 

Here are 5 ways you can build your brand and stand out from your competitors:

Use your brand consistently

This may sound like a no-brainer and a bit too simple, but investing in a clear set of brand guidelines and colour palette will set a solid branding foundation for your business. Strong brands that you are familiar with use their brands consistently.

Be creative and engaging

One of the most powerful ways to build your brand is through authenticity. Showing your personality through your brand is crucial and will create interactions that make your brand, and your product or service, memorable and engaging. Professional photography can really help here.

Actively promote your brand

If you want to build your brand you will need to put your brand out there and invest a little. Depending on your budget, this can range from spending money on boosting your social posts & Google Ads or SEO to free and low cost marketing ideas. It’s important here that you also have quality images and content to share.

Develop a brand journey

By this we mean paying attention to every step of your consumer’s journey and ensure that your brand and communications consistently build your brand at every stage. This level of attention to detail can make a big difference. Examples might be thank you/follow up emails/stationery or packaging.

Keep in touch regularly

How often do you get in touch with your existing clients or people that have bought your product or service? We are guilty of this ourselves, but those who’ve already made a connection with you have such potential. Emailers are perfect for this. Keep yourself in people’s minds. That’s the name of the game!

Doing all, or some of these, will help you keep your business fresh in people’s minds and help you build your brand .


If you’d like design support to ensure your business brand is consistent, cohesive and professional get in touch today.  We can help create social media templates, branded emailers, brochures, leaflets, flyers, packaging etc.

 

If you’d like to discuss marketing for small businesses just drop us an email at hello@adventuregraphics, call us on 0121 354 101

 

We’d love to hear from you and help even more people hear about you!

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