We know that when it comes to marketing for small businesses, budget is always a consideration.
We’ve put together our top 7 inexpensive marketing ideas to give you a helping hand and some inspiration.
Inexpensive marketing for small businesses. Here goes:
Create engaging, useful content
If you don’t have one already, a blog on your website is low cost investment that can keep giving your returns. Not only is adding fresh contact excellent for your SEO it can also drive new traffic to your website and build your authority and credibility.
Optimise your business listing
This is often an overlooked aspect but ensuring you’ve completed as much of your Google Business Listing as possible is a key part of marketing for small businesses. Click here to find out how to edit and expand on your Google listing profile.
Utilise your email contacts
Emailers are another low cost marketing idea for small businesses. We recommend Mailerlite however there are other, similar, mailing systems to consider. You will need permssion to contact your email database and this will need to be included in your privacy policy.
Be pro-active on social media
It’s great if you have social media accounts and post on your grid/page and stories, but do you interact on social media as your business? Commenting on other people’s posts is simple, easy, FREE marketing for your small business! Find out more in our recent blog.
Run a competition or giveaway
This is a perfect way to capture data, increase your social media audience and reach a bigger audience than you would normally. You can team up with other small businesses too to maximise your marketing opportunity and make the prize more substantial without costing you more!
Organise a leaflet/flyer drop
If you would like to build awareness of your business or brand, a flyer or leaflet are perfect marketing for small businesses. A professionally designed leaflet or flyer will probably be less than you think and there is no VAT on flyer print. It’s worth thinking about.
Advertise yourself at all times
Ok, this is probably the ‘most’ expensive marketing for small businesses we’re going to suggest, but the initial outlay is a wise investment. 3M estimate that in a busy area, vehicle graphics can be seen by 3000 people an hour! Not so expensive now eh?!
As you can see there are lots marketing ideas you can do for free, or for a (relatively) small cost.
What will you start with?
