Did you know that over half of Google Business Profile interactions produce website visits (and an active Google Profile can help you appear in those all important 1, 2 or 3 map spots)?
If you haven’t made full use of your Google Business Listing you could seriously be missing out.
So what should you be doing to make the most of your business listing?
Give as much information as you can
The more complete the Google business, the more powerful it will be. Some are straight-forward but others will require more thought but it is these that will give that important edge.
Be consistent and careful
Make sure you use the same wording and abbreviations so that it matches to every other piece of information that Google has for you. Resist the urge to add in keywords that don’t match your business name.
Pay attention to your own description
Google come up with their own description for the your business, but you get to give your view further down. Use all of the 750 characters. This is where you can add your keywords and your links.
Choose a specific category
Don’t be tempted to be too generic. If you are a gift shop, choose gift shop not just shop. And make sure you choose sub-categories that are related to your business but only choose what you can do.
Harness the power of reviews
Google knows that reviews are one of the highest ranking influence for consumer decision making. The more positive reviews you have, the more Google will like you! Ask and most people will be happy to oblige.
Include Photographs
Imagery is always a good selling tool and your Google Business Listing is no different. Make sure they are of a good quality and regularly add them to keep your profile current.
Use it like Social Media
With your Google Business Listing you can also add posts just like you can on Instagram and Facebook. Utilise the question and answer section and, like with the photos, keep it updated and set up your messenger.
Complete listings are said to be 7 times more likely to get clicks and as you can see, it’s quite simple to update your Google Business Listing, and the optimum update frequency is every 3 to 5 days.
We know that, even with the best of intentions, time (and finding the time) is always such a big factor when it comes to doing these things. To help our clients, we offer our Google Business Profile Optimisation Package: simple, effective, and affordable (and complete with two extras that have a big impact on your business, too!).
Click here to find out more and watch our explainer video.
If you have a question, please email us & let’s get your Google Business Listing up to scratch!
