You may have heard the term ‘UX’ being used quite a bit lately but what does it actually mean?
The ‘UX’ actually stands for ‘User Experience’ and the term was first used back in the late 1990’s and is attributed to Don Norman who worked for big US corporations including Apple.
He said that User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
It goes beyond ‘customer service’. It is about creating a positive, seamless, lasting feeling. In fact, when done correctly UX is something you shouldn’t even notice. It’s about fluidity,empathy and authenticity. Unfortunately, when it is done incorrectly, you do notice it!
So how can you this concept be applied to websites?
If you use a website and it feels like you are having to work hard to find what you are looking for, or you are having to problem solve and think as you browsing then this is a time when the UX is failing.
If you use a website that you enjoy, navigate easily and connect with, it means the UX is good!
Website UX is directly linked to its functionality, design and usability.
To create a positive UX for your website you first of all have to stop and think:
What do I want this website to achieve?
Why will people be arriving at my website?
What will they be expecting to see?
What do I need, or want, to tell them?
Once you know the purpose of your website, the design and build can be tailored to ensure a smooth, stress-free, enhancing experience for your web visitor.
Do you know the purpose of your website?
